iPad 2 Australian Pricing Announced

March 23, 2011 By 1 Comment

ipad2 imovie iPad 2 Australian Pricing AnnouncedToday Apple announced Australian pricing for the upcoming iPad 2, and kicked another goal. The new iPad 2 models will be cheaper than their precursor by a fair margin. This price drop not only cements the iPad as the only device of its kind and wipes out all potential competition, it also slaps in the face the various naysayers in the IT media in this country.

The base model WiFi iPad 2 with 16GB storage is down to $579.00, down 8% from the original iPad. At this sub-$600 price point, many consumers who have held off buying an iPad will probably take the plunge on March 25. Across all models, the price drop is just shy of 9% – a remarkable achievement by Apple. The top of the line 64GB WiFi+3G model has broken the $1,000 psychological barrier at $949.00.

The main talking point amongst Apple detractors in various IT publications and websites has always been the difference between the US and Australian pricing. Each time Apple releases a product, the usual suspects jump on the supposed pricing disparity whilst completely ignoring the pricing of other computer and IT hardware also available. The iPad 2 pricing shows that Apple can do what no other international IT or software company has ever done – slashed the pricing on a new product to comparative levels lower than US pricing.

New Apple iPad 2 pricing – available March 25

iPad 2 with Wi-Fi New Price % Drop
16 GB $579.00 8% Lower
32 GB $689.00 9% Lower
64 GB $799.00 9% Lower
iPad with Wi-Fi + 3G
16 GB $729.00 9% Lower
32 GB $839.00 9% Lower
64 GB $949.00 9% Lower
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iPad 2 is here

March 3, 2011 By Leave a Comment

ipad 2 iPad 2 is here
Well the iPad 2 has been launched and it is even better than even the most optimistic pundits had hoped.

Most things that were expected have come to pass such as the fact that the iPad 2 is thinner and lighter – as far as Apple goes the raw figures are 33 percent thinner and up to 15 percent lighter. By completely redesigning the iPad 2 case with even better industrial design and manufacturing. Apple have been able to bring the width down from 13.4 mm to 8.8 mm, and the weight down to 590 rams – basically you can almost say half a kilo. These figures are amazing – it is thinner than the iPhone 2!

As far as performance goes this is where the industrial design guys at Apple have surpassed themselves: a dual core A5 processor that will make the iPad 2 much, much faster than the iPad ‘Primo’, which will allow for better performance across the range of Apple Apps, as well as faster switching Apps, starting up and saving documents. Graphics performance is also increased for better gaming performance and general graphics coolness when watching movies or playing guitar in Garageband.

Not only has Apple brought a camera into the equation, it has taken the brilliant FaceTime technology from the iPhone 4 and implemented it into the iPad in a way that works beautifully – a very small front facing camera just like those on the Mac Book and Mac Book Pro’s, and a small camera in the back in the top corner. In other words this is not about the technology – has Apple done what everyone said they should do – it is about the functionality and user friendliness of their Apps- in this case FaceTime. If FaceTime hadn’t been invented by Apple, there probably wouldn’t be two cameras on the iPad 2.

We will have a lot more to say about the new iPad 2 in the coming days. For now the important facts are that it will be released in Australia on March 25 at the same pricing as the current iPad.

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New iPad 2

February 4, 2011 By Leave a Comment

ipad with camera New iPad 2The usual rounds of coulda’s and shoulda’s are happening at the moment as we get closer to the release of the iPad 2. The only thing that is certain at this point is that the iPad 2 will be announced some time in the next 2 to 3 months. Everything else is ‘reports’, ‘unsubstantiated reports’, ‘unconfirmed reports’ and for those with a bit more integrity – ‘rumours’. The fact is, as has always been the case with Apple over the last 15 years, is that the iPad 2 will feature whatever it features and will have the technological specs that it actually has. In other words – everything on the interwwebs and in print about the iPad 2 is c#%p.

The only thing we will venture, based on Apple’s total dominance of the consumer electronics market, is that iPad 2 will be slimmer, the same size screen, lighter, and faster. Whether it has a camera, or USB, or SD slots, or a plug in toaster is moot. Or as Joey once said it is “Moo.. a cow’s opinion… it doesn’t matter.”

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